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Founder BriefNo. 12 · Covering Fri, Jul 10, 2026

Good morning.

Yesterday

Website visitors+96 vs prior day412
New signups+9 vs prior day31
Revenue+$108 vs prior day$348
New customers4
Commits pushed14
Deployments1
Pull requests merged2
Open pull requests1

Main insight

Signups are up 38% week over week (117 vs 85), and four of yesterday's 31 converted to paid — $348, up $108 on the day. Most of the traffic came from Twitter (241 of 412 visitors), so the launch thread is still working. The onboarding branch has been open for 3 days while growth compounds.

Today

The main todo

Post again where yesterday's spike came from — Twitter drove 241 visitors.

  1. 2.Talk to one of yesterday's 4 new paying customers — ask what tipped them over.
  2. 3.Review and merge PR #47 — "Onboarding improvements" has been open 3 days.

How it works

1.

Connect what you have

GitHub for shipping, Supabase for signups, Plausible for traffic, Stripe when revenue arrives — any one is enough to start.

2.

We collect and compare, every night

Visitors, new signups, merged PRs, deploys — diffed against yesterday and last week. Deltas, streaks, gaps.

3.

You read one brief, then build

One page, one email. What moved, the one insight that matters, and the things that actually deserve today.

What it will never do

Invent a number. Every figure is computed from your connected data. The AI writes the prose; it never originates a fact.

Guess a cause. If your data can't explain a change, your brief says “cause unknown” — not a plausible story.

Read your users' data. Your database is counted, not read — plus one timestamp, so we can say how long it has been. Names, emails and everything else stay in your project.

Become a dashboard. No charts, no filters, no tabs. A brief you finish.

Tomorrow morning, know exactly where your startup stands.

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