Founder BriefNo. 12 · Covering Fri, Jul 10, 2026
Good morning.
Yesterday
Main insight
Signups are up 38% week over week (117 vs 85), and four of yesterday's 31 converted to paid — $348, up $108 on the day. Most of the traffic came from Twitter (241 of 412 visitors), so the launch thread is still working. The onboarding branch has been open for 3 days while growth compounds.
Today
The main todo
Post again where yesterday's spike came from — Twitter drove 241 visitors.
- 2.Talk to one of yesterday's 4 new paying customers — ask what tipped them over.
- 3.Review and merge PR #47 — "Onboarding improvements" has been open 3 days.