Founder BriefNo. 12 · Covering Fri, Jul 10, 2026

Good morning.

Yesterday

Website visitors+96 vs prior day412
New signups+9 vs prior day31
Revenue+$108 vs prior day$348
New customers4
Commits pushed14
Deployments1
Pull requests merged2
Open pull requests1

Main insight

Signups are up 38% week over week (117 vs 85), and four of yesterday's 31 converted to paid — $348, up $108 on the day. Most of the traffic came from Twitter (241 of 412 visitors), so the launch thread is still working. The onboarding branch has been open for 3 days while growth compounds.

Today

The main todo

Post again where yesterday's spike came from — Twitter drove 241 visitors.

  1. 2.Talk to one of yesterday's 4 new paying customers — ask what tipped them over.
  2. 3.Review and merge PR #47 — "Onboarding improvements" has been open 3 days.